For young producers, creating an online show can be a way to showcase
talent. Brothers Greg and Darin Bresnitz spent months pitching a show
to TV networks that would combine cooking with live music.
"No one took both sides seriously," said Darin Bresnitz, 27. "It
would be like good bands and someone making a PB&J, or like Emeril
where there's a guest musician like Aaron Neville performing." They also found that since the idea had been tossed around at
networks for so many years - but hadn't gained traction - executives
were hesitant to take a chance on the concept.